Category: Customer Data Platform (CDP)
8 European alternatives to NGDATA Lily — GDPR-compliant & EU-hosted.
NGDATA Lily is a Belgian customer data platform headquartered in Ghent, independently owned and venture-backed, serving banking and telecom clients.
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Facts
- Headquarters
- BE (EU)
- Sovereignty model
- Vendor-hosted (EU)
- Category
- Customer Data Platform (CDP)
- Type
- Product
- GDPR-compliant
- Yes
- Open-source
- No
- Data hosting
- EU, US
Sources
Public sources used in the latest check of this record.
Compliance evidence
The links below point to the vendor's own public documents. We only record what we found: a missing link means "not found publicly", not "not compliant".
No public compliance evidence has been recorded for this vendor yet. Do you know its DPA or subprocessor list? Something wrong? Suggest a correction
Sovereignty profile of NGDATA Lily
How this vendor scores on the five dimensions of the Digital Sovereignty Heatmap: 0 is sovereign, 100 is high exposure. These are the same scores the assessment uses.
| Jurisdictional exposure (JES) | Headquartered in the EU: European law applies | 0 |
|---|---|---|
| Data residency (DRS) | EU and non-EU hosting (EU, US) | 50 |
| Cryptographic key sovereignty (CKS) | Key management with a European vendor | 40 |
| Platform lock-in (PLS) | Closed source: switching requires data migration | 60 |
| Source & runtime sovereignty (SRS) | Closed source, runtime with the vendor | 55 |
| Average | 41 |
Why digital sovereignty matters with NGDATA Lily
NGDATA Lily is headquartered in BE and therefore falls under European law: the GDPR, NIS2 and the Data Act. No foreign legislation can compel access to your data.
NGDATA Lily hosts data in EU, US. Exactly what stays within the EU — and what does not — is defined by the vendor's data processing agreement and sub-processor list, not by a setting you control yourself; check those documents for the precise scope, including backups, logs and support access.
NGDATA Lily is closed source and hosted by the vendor. The encryption keys and the runtime sit with the vendor and switching requires data migration. Ask about bring-your-own-key, export options and open standards.
What this means for your organisation depends on your whole stack and context. The free assessment weighs NGDATA Lily together with your other vendors and gives a total score, a heatmap and the main risk drivers.
Top EU-based & GDPR-compliant alternatives to NGDATA Lily
The European alternatives to NGDATA Lily come from our knowledge base of over 3,600 vendors. We only list vendors headquartered in the EU or the EEA; fully European-owned vendors rank before vendors with a foreign owner. For each alternative you see the country, the open-source status and a short description.
- Commanders Act↗
French (Paris) real-time customer data platform, part of a broader AI-Ready Data Platform with tag manager and ad optimisation; positions itself as 'Europe's Leading AI-Ready Data Platform'.
FR · commercial
- ContactPigeon↗
ContactPigeon is an omnichannel customer engagement and data platform based in Athens, Greece, serving retail and e-commerce businesses.
GR · commercial
- CrossEngage↗
Berlin-based customer-data and prediction platform tying marketing automation to Customer Lifetime Value (CLV) models. Founded 2015; part of the Dutch Spotler Group since December 2023 (the same owner as the already-catalogued Squeezely/Spotler Activate).
DE · commercial
- Mediarithmics↗
French (Paris) real-time customer data platform for marketing personalisation and cookieless audience monetisation; EU data centres.
FR · commercial
- Squeezely (nu Spotler Activate)↗
Dutch-founded customer data platform for omnichannel personalisation; rebranded to Spotler Activate after acquisition by Spotler Group in 2024 and remains active.
NL · commercial
Frequently asked questions
What is the best European alternative to NGDATA Lily?
It depends on your use case. Strong EU alternatives to NGDATA Lily include Commanders Act, ContactPigeon and CrossEngage. On this page you can compare 8 EU alternatives by jurisdiction, data residency and open-source status.
Are there open-source alternatives to NGDATA Lily?
Our list of EU alternatives to NGDATA Lily is mostly commercial options. Browse the category on the map for open-source choices.
Is NGDATA Lily GDPR-compliant and where is the data hosted?
NGDATA Lily is headquartered in BE (EU) and hosts data in EU, US. That makes NGDATA Lily an EU-sovereign choice in its own right; the EU alternatives on this page are comparable European tools.
Digital sovereignty in Customer Data Platform (CDP)
Customer Data Platform (CDP): Unifying customer data across tools — identity resolution, audience segmentation and data activation for marketing and product teams. In this category the choice of vendor determines who has legal access to your data, where that data lives and how easily you can switch later.
Also in this category
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